DX MEDIAAGENCY · AGADIR

Brand identity · Morocco

Darifix.

A practical identity for the people who repair, build and improve the everyday. We shaped Darifix into a clear visual system that feels dependable in the workshop and unmistakable on screen.

Logo designBrand guidelinesVisual identityMorocco
Darifix workshop with tools, materials and a wooden workbench
01 / Brand worldBuilt to make things work

The idea

Make the useful feel recognisable.

Darifix needed an identity with the confidence of a well-used tool: direct, visible and made for real life. We built the system around a bright signal yellow, solid black typography and a forward-facing mark that communicates action.

The result is a brand that can move from signage and workwear to digital touchpoints without losing its practical character.

The foundation

One bright signal.
A system that holds.

Signal Yellow#E8ED00
Darifix Black#111111
Workshop White#F7F7F2
Primary lockupDarifix primary logo lockupSignal yellow · Darifix black
02 — A mark built for instant recognition
Darifix identity in its workshop environment
03 — From the workbench to the real world

Guideline highlights

The rules behind the signal.

A clear visual system, shown in the places the team will use it most: logo, color, type and real-world applications.

02 / ColorSignal palette
Signal
Yellow#E8ED00
Darifix
Black#111111
Workshop
White#F7F7F2
High contrast, zero hesitation.Yellow creates recognition. Black carries the message.
03 / Type & voiceDirect by design
Make it work.Darifix

Short sentences. Useful words. A confident voice that gets to the point.

Say it like you mean it.Practical language keeps the brand close to real work.
04 / ApplicationsReady for real life
Darifix logo applied to a yellow signBUILT TO MAKE THINGS WORK
01
One system. Many surfaces.Signage, workwear and digital touchpoints stay unmistakably Darifix.

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